Wednesday, August 3, 2016

Halden Zimmermann and Assertiveness in the Workplace

It is difficult to have the confidence to stay resilient in the face of adversity. As in personal lives, when you are working with others in business it is natural that situations arise wherein it is vital to remain assertive. Those who are not do themselves a disservice but also sacrifice their own work and the potentials to have an impact on a team or project. Confidence is vital, but behind this it is essential that workers have the communication skills to impart their ideas, and essentially the knowledge to back up their opinions in adverse circumstances. This is a skill useful in any role at any level of employment.

 Halden Zimmermann’s 3 Ways to Overcome Adversity in Business, published on Huffington Post, imparts great advice useful to any professional across industries. He cites having a set of strategic principles as essential for any employee to have at their disposal. With this any adversity can be conquered with the assertiveness that your ideas have value and insight. A comprehensive approach is also key to preparing for any issues that come along the way, and will instill confidence in anyone doubtful of your ideas.

Zimmermann’s expertise lies in marketing, and he has had a successful career in professional blogging alongside his global corporate leadership roles within high tech organisations world wide. It is his belief that business focuses on relationships, and thus the first hurdle in any project is building a rapport with your team and clients/customers. Communication is thus vital in the success of business, and in any individual success in the workplace. It is important to be skilled in the art of articulating properly your ideas, and supplying the knowledge and research that has lead you to these methods. Assertiveness does not have to be aggressive, but it does have to be informed.

 For Halden Zimmermann, bringing ideas to life in business means getting your point across in order to efficiently reach goals. This means planning ahead, and it means composure throughout all aspects of your work. As a longstanding effective leader of teams across capacities in ambitious, results driven environments, Zimmermann has skillfully crafted the art of instilling confidence in his teams by assertively guiding them through his innovative strategies. His teams are successful because by leading by example he has allowed them to be assertive also.




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Thursday, July 21, 2016

Halden Zimmermann- Leading Businesses to Growth in Key Sectors

Being able to expand a businesses operations to a global level is no easy feat. For corporate business leaders, this requires a host of different skills and abilities. In the increasingly competitive business market, some companies a re destined to fail. This is what makes employing the right president or leader of the business so vital. Not only must they be concise and accurate decision makers, but they must have the ability to take the business above and beyond its competitors. For Halden Zimmermann, President of Motions Control Systems, innovation in pricing, branding and strategy are the key aspects to helping a company differentiate itself and stay ahead of the pack.

You can follow Halden Zimmermann on Facebook to find out more about his innovative leadership ideas. As the President for Motions Control Solutions, he has owned one of Ametek’s largest businesses specializing in OEM solutions. This global vertical business has manufacturing sites across the globe, in China, Europe and the USA, providing a wide range of customized product solutions for medical, industrial, research and transportation markets. Having the engineering background he has has helped Halden Zimmerman utilize his full abilities to understand and implement strategy for the business.

Here he led a team of over 650 employees in nine global manufacturing and commercial facilities in every major global economy. His strategy aimed to double the business in 5 years through acquisitions and organically, making step level improvements to the business, driving operational efficiency and rapidly retooling the commercial approach. Currently the business is operating at record growth and operating profit and poised to accelerate growth. Halden also has been involved in the local townships where his plants operate. Many are located in industrial cities where manufacturing and technology companies left due to outsourcing and market conditions. Highly skilled labor is scarce in those areas and he works with community leaders to reverse the trend by partnering with technical high schools, academic events and internship programs so alternative career paths for the community can become available where the operating facilities reside.

This commitment to the community has also been key to Halden Zimmermann’s success, and made him a popular figure not just in the business itself but also the stakeholder community who are to Motions Control Systems just as important as the customer. Find out more about him here at Hal Zimmermann, LinkedIn and Travel.




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Friday, July 8, 2016

Halden Zimmermann- No Time to Waste

Having an engineering background, Halden Zimmermann has a knack for efficiency and effectiveness. It is the measures by which good machinery operates, and more metaphorically can apply to a number of abstract aspects in life. In the modern age, the adage goes that ‘time is money’- and in a world of endless opportunity, for entrepreneurs like Halden Zimmermann this is certainly true. He says he keeps a notebook  on him at all times to record his ideas, and is constantly looking to manifest them into big projects. With so much on the go, it is no wonder Halden Zimmermann values time so so much. He has worked in numerous industries helping formulate business strategy, product marketing and branding techniques, and proved to be prolific and effective in his leadership roles. His experience has given him a wealth of ideas on business solutions and what makes an effective leader- ideas which he shares on his popular blog.

Halden Zimmermann Offers Expert Insight on Leadership and business strategies on his blog page. In a recent interview, Halden Zimmermann was asked if he had to start something again what would it be. The surprising answer was his blogging career. What initially started out as a hobby for sharing ideas with his community quickly developed a large readership, and in doing so Halden Zimmermann was able to set up the blog so that it generated a nice regular income for him. Given the chance, he says he would have exploited this knowledge earlier had he known, and began his path to financial success in blogging much earlier, not wasting so much time.

Indeed it is this very notion that has inspired his Amazon bestselling book ‘Halden Zimmermann’s Guide to High Impact Blogging’. In it he lays down a strategy which helps aspiring bloggers and veterans to build the foundations for a blog which can generate income. It seems he has struck gold in finding the right formula to utilize the power of the internet, share ideas and insights digitally, whilst building a large following and making money in the process. It is no surprise the book has proven to be  wildly popular among the entrepreneurship community. Halden Zimmermann continues to share his innovative thoughts on his website and blog, and you can Follow Halden A Zimmermann On Twitter for daily updates on the exciting entrepreneurs latest projects, influences and ideas.




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Thursday, June 23, 2016

Hal Zimmermann, LinkedIn and Travel

Currently Vice-President and General Manager of Leica Microsystems, Halden Zimmermann enjoys a reputation for being one of the most incisive and determined figures in the world of business and industry. The youngest ever MBA scholar to be accepted on the renowned Simon School of Business at the University of Rochester, Halden would appear to be the archetypal entrepreneur – shrewd, focused and driven. And yet, like the majority of us, he enjoys his leisure time and admits to a fondness for travel. Indeed, he is quick to point out that most of his most enjoyable travel experiences have been the result of completely spontaneous decisions, but adds the caveat that some of his most disastrous holidays have been caused by an almost total lack of planning. With this in mind – and with the summer upon us – Halden offers some extremely useful advice on organizing the perfect vacation break.

Halden believes that although spontaneity is an important component of an enjoyable travel experience, the only way to guarantee a wholly positive experience is to think about creating an advance travel plan that retains enough flexibility to bear any unforeseen circumstances. The benefits of thoughtful travel planning are many. He recommends focusing on creating an outline rather than developing an overly detailed approach. The latter approach is a mistake that many travellers make, and one which throws the rest of the schedule off course in the event of a unforeseen situation occurring.

Conversely, too little organization often results in hours wasted trying to decide where precisely to visit. He also believes that creating a basic framework for a relatively long trip – for example, including stops in Japan, Korea, and China – enables the traveller to avoid committing to a specific amount of time in any given destination. So, while flexibility is obviously a requisite for most people on vacation, too loose an itinerary often leaves the traveler with a wealth of decisions to make – particularly when inundated with advice from fellow, well-meaning travellers.

Halden Zimmermann is the Vice President and General Manager for Leica Microsystems. Leica is an operating company of Danaher, focused on industrial technologies, medical  and surgical capital and life-science research-imaging solutions. Halden was initially brought in to reshape Leica’s approach to marketing and spur organic growth in an acquisitive intense environment. Some of the best practices implemented have been used across the Danaher platforms and are in use today. Halden Zimmermann was then given additional responsibility for one of Leica’s largest advanced capital business. Creating a focused strategy resulted in 10pts of share gain and operating profit improvement of 50 percent. To find out more, please visit Halden Zimmermann on LinkedIn .




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Monday, June 20, 2016

Halden Zimmermann and His First House

Halden Zimmermann is generally regarded as being one of the perspicacious and incisive commentators and practitioners currently operating in the field of business and industry. Now Vice-President and General Manager of Leica Microsystems, Halden amply demonstrates the rewards of hard work, ambition and determination coupled with an unquenchable thirst to realize the potentials of any given company through innovation and improvement. He is also the youngest student to be accepted at the prestigious Simon Business School at the University of Rochester, where he studied for his MBA while employed at ITTAutomative before relocating to Paris, France where he led the transition  of Alcan by adopting a commercial organizational framework utilizing a Value-Based, Dynamic Function, which is now emplaced throughout Alcan’s presence in five continents. He is a first generation American from New York and grew up in Washingtonville, where the family moved into a townhouse when he was a child – primarily because growing up in a New York City condo was not considered suitable for a child.

Halden Zimmermann‘s first house was purchased when he was just 22 years of age. He believed at the time that it was the best investment he could possibly make and worked, “a crazy amount of hours,” to be able to afford the down payment. Looking back, he realizes that all the hard work was definitely worth it as he sold the property after 6 years for a great deal more than he had originally paid for it. The house itself was located to all the necessary amenities being close to the downtown area. Of especial importance was its proximity to the university where he was then studying for his Masters degree. He recalls that the house had vaulted ceilings and great finishes and was a marvellous place to entertain – particularly during the summer months. An additional advantage was the the lack of maintenance. “The HOA managed cleaning, snow removal and repairs (which) was excellent because you could have your weekends to yourself and not have to work on the house or mow the lawn.”

Halden believes that the most important advice he would give to any first time buyer is “location, location, location.” In fact, he stresses that although it is of course important to buy a house you love, the location is infinitely more important than the features or the look of the home. “The first thing to really understand is to have the best location and neighborhood. Do not underestimate the value of sweat equity. Many of the improvements can be made to increase the value of the home with very small investments. It may be better to buy the home as it is and then add improvements inside and out on your own.”

Halden Zimmermann’s, 3 Ways To Overcome Adversity In Business,‘ can be viewed on http://ift.tt/hFWySe.




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Wednesday, June 15, 2016

Halden Zimmermann – Bringing Ideas to Life

Halden Zimmermann has build a reputation in his distinguished career as being a dynamic, professional and innovative individual. He has taken on a variety of roles in many different industries, and has been able to make his mark on them all. A graduate of engineering, Halden Zimmermann possess a great ability to be able to understand a variety of complicated business logistic operations, and has used this to be able to implement revolutionary and visionary strategies for the companies he has served. Using his experience, Hal Zimmermann has also cultivated a large online presence, and has run a successful and insightful blog over the past decade. During this time, he has posted articles which have helped inspire a new generation of business leaders, sharing his wisdom and skills with the wider world.

Halden Zimmermann. The internet has provided for many the perfect opportunity to help proliferate ideas in every industry. In the past, we were reliant on traditional media outlets and formal speaking events to get new information. Now, in the age of the internet we have access to a world of ideas throughout history. Halden Zimmermann recognizes the fantastic opportunities this gives people like himself, to share experience and become teachers for a new generation of ambitious entrepreneurs and business people. Following the success of his blog, Halden Zimmermann recently launched his new book ”Halden Zimmermann: Guide to High Impact Blogging” has proved wildly successful. In it, he hopes to show how using the internet business leaders can better share their ideas with the world and embrace the power of technology.

By doing this, Halden Zimmermann hopes that business leaders who read and understand these ideas will be better equipped to bring their ideas to life, and set them up on a prosperous career as a business leader. It can be one of the most difficult aspects of being a business leader, and by helping others and sharing his wisdom, Halden Zimmermann hopes that he can give something back to business and commerce which did so much for him when he was learning the trade. To find out more about Halden Zimmermann and the work he is currently engaged in, check out Video for Halden Zimmermann on YouTube.




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Friday, June 10, 2016

NASA’s Juno spacecraft will enter orbit around Jupiter in less than a month http://flip.it/f7WCa

This is pretty cool yet huh? The craft is entering orbit soon.




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Article from the JOKER in batman

 
1. The Joker Was Supposed To Return In The Dark Knight Rising

Heath Ledger went to some amazing lengths to play The Joker in The Dark Knight (many of which you can read about by clicking here), and while Christopher Nolan has claimed on several occasions that he never intended to have The Joker return in The Dark Knight Rises due to him not deciding to helm that movie until long after the actor’s death, rumours say otherwise Halden Zimmermann

In fact, the filmmaker himself has since said he likely would have acknowledged the villain in some way, but decided against it because he didn’t want to dishonour he actor’s memory. It’s been said that we likely would have got a glimpse of The Joker within Arkham Asylum, a location The Dark Knight Rises’ novelization confirmed was his new home as he was placed in solitary confinement to forever atone for his despicable actions. What might have been, eh? Hal Zimmerman 

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Which of these facts about The Joker is your favourite? Have we missed any you know about? As always, be sure to weigh in with your thoughts in the comments section below. 




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Halden Zimmerman – Sharing the Strategies of of a Successful Career

Halden Zimmermann has proven over the long course of his distinguished that career that he is man versatile enough to be able to turn his hand to a number of business aspects. A fast learner, Halden Zimmermann always showed a curiosity for learning about how things worked, and what best way to make them function efficiently. It was this particular curiosity which led to him study engineering at Clarkson University, where he excelled by graduating with not one but two bachelors degrees in engineering. Learning how things work was applied practically in an engineering degree, but in  a more abstract sense it has allowed Halden Zimmermann to perfect various art forms within the world of business.

Halden Zimmermann bio. Halden Zimmermann has managed to work his way up from being a promising engineer at an electronic components company to a renowned business leader, and currently is the acting president of Leica Systems. Despite studying a relatively practical subject at university, Halden Zimmermann was able to demonstrate his exceptional leadership skills from a young age. During his studies he led a team of ambitious and promising students to develop racing cars which ran on green energy. The project won plaudits across the academic world, and kick-started Halden Zimmermann’s life as a leader of the future.

In his first role as an engineer in the aforementioned company, Halden Zimmermann’s leadership was recognized by the company, who supported and funded an MBA course for the promising young entrepreneur. In his many forays into the world of business, Halden Zimmermann has shown that he can take on a number of business tasks, and effectively steer the direction of a company with his visionary business strategy skills. He is a firm believer in the Japanese business philosophy of Kaizen, which emphasizes the importance of continuous improvement within a business. BY implementing this philosophy in the places he has worked, Halden Zimmermann has truly revolutionized the industries he has come into contact with.

What Halden Zimmermann will tell any young aspiring business leader who want to follow in his well-trodden footsteps, is that having a natural curiosity to learn new things, and apply them to your work is key to being an innovative, creative and effective manager. By using what you’ve learned to change strategies, even in the face of aversion, can be key to making your mark on a business and indeed the industry. Halden Zimmermann on Crunchbase.




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Monday, June 6, 2016

Halden Zimmermann – How to Identify a Continuous Improvement Company

In business, continuous improvement and lean six sigma principles are the most effective methods for identifying opportunities for streamlining work and reducing waste. By being able to identify a current process, procedure, workflow, or project, and determining how to improve it, businesses can reach optimal functionality. In fact, the continuous improvement method is such a revered tactic in the business world that some businesses try to claim they are “continuous improvement” or “lean six sigma” companies as a marketing ploy to bring in top talent and market the company to wall street as a choice investment.

But for businessman Halden Zimmermann, who has effectively used continuous improvement to increase the productivity of the many companies he has worked for in a wide variety of industries, determining if a company is a genuine advocate of continuous improvement requires the consideration of five distinct factors. First, a company that utilizes continuous improvement is not continuously restructuring. This may come as a surprise to lean six sigma experts, but Mr. Zimmermann explains that this is because many companies file for restructuring costs every year as a way of saving money. But if you do this, you are not a continuous improvement company because needing to do this means you do not have the processes, metrics, and long term strategies to stabilize a focused execution of your original plan. Continuous improvement companies are dynamic, and are able to use other methods to drive growth, cut costs, and surpass competition. For more, visit Halden Zimmermann Leica Microsystems.

Continuous improvement companies also have a standard business system that is documented, followed, and constantly improved upon. Having a functional business system is key to taking long-term strategies to short term execution. Performance indicators are a major part of a business system, and measurement allows companies to understand and mitigate problems before they get out of control. These systems also make sure teams are held accountable, typically done through a goals and action plan system. A business system should also include a financial model for the company, which must always balance to the profit side.

Furthermore, the best continuous improvement companies have strong process orientation in their commercial environments and back office areas, including sales, marketing, and new product development, and a strong sense of urgency. Mr. Zimmermann learned about the concept of a right sense of urgency from a professor at Harvard. A right sense of urgency is a mindset that is not measured, but set by the leader of the organization. It is an intuitive feeling of knowing what needs to be accomplished on a day to day basis, and knowing how to motivate your team to spring into action. For more, check out these Links About Halden Zimmermann.




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Thursday, June 2, 2016

Halden Zimmermann – Kaizen And The Modern Business

Kaizen is a business philosophy developed and applied by Japanese businesses sometime in the eighties. Literally translated it means ‘change for the better’ or improvement. It has become synonymous with companies who have been market leaders in developing the most innovative and exciting products in their markets, those not afraid to embrace change and continually look to the future. It is no wonder then that the Japanese are so famed for having led the technological industries for the past three decades, where few countries have come close to reaching the technological heights they have. Luckily, many Western global leaders have also adopted this approach to business, in an attempt to steer their companies into the future.

Halden Zimmerman, whose professional background shows a huge devotion towards implementing this ideology, is one such man who is doing so. He has built a reputation as being a man who has innovated some of the most forward-thinking pricing and patent strategies in business today, and his desire for continuous improvement has led him to become an inspirational figure for many in the business world.

In his most recent role, as president of the exciting motions control systems company Ametek Inc., he has managed to build and developed new dynamic leadership team aimed to own, motivate, execute at expert levels: operations, sales, R&D, marketing, M&A, HR, finance functions. His success in doing so has helped see a surge in company efficiency and sales revenue, has proven how goal-orientated the leader can be. Under his role as President of Ametek he also formulated vision and strategy aimed at building businesses through a market driven approach, aligned sales team, innovation road maps and product development- increasing new launches by over 200% while growing core customer base 10%.

His reputation is growing everyday, as Halden Zimmermann continues to show the positive effects his philosophy of business can have on developing a company. He relishes the opportunity to steer businesses to exciting new frontiers, and inspire people to, like him, embrace the possibilities positive change has to offer in the world of business and commerce. To find out more about his work, his ideas and his plans for the future, visit his page at About Halden Zimmermann.




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Sunday, May 29, 2016

Best Superhero Cartoons at SuperHeroHype http://flip.it/HyKC6

http://flip.it/HyKC6

Best super hero animated series.
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Interesting look at these are all old.




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Batman: Arkham Knight Game of The Year Edition Listed by Retailer http://flip.it/qnTKf

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Look at most games this one has had the most impact on bvs and the development of the batman character played by Ben Afleck

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Spend hal's money, great article

Depending on how you look at it the highest paid team in the league really has an ROI that might make people want to re-think where their investments are going.

http://espn.go.com/blog/new-york/yankees/post/_/id/90656/spend-hals-money-should-the-yankees-go-after-jordan-zimmermann

Other articles that might be interesting.
http://www.halzimmermannleica.com/about

In general, I would think that at some point low performance to price ratio players will be an area of focus for owners as the revenue streams for the franchise are linked to the player.

Business In The Digital Space

Take a look at this interesting article based on how to compete with some of the new dynamics of how customers buy and make decisions based on the digital market place tools.
http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/strategic-principles-for-competing-in-the-digital-age

Many times companies are too internally focused forgetting that while still the customer is making the many of the buying decisions, the process of getting in front of the customer are controlled by vendors with ease of use connecting customers to relevant content.
http://www.halzimmermannleica.org/

I hope this is helpful.

Friday, May 27, 2016

The 20 Scariest Horror Movies of the Last Decade http://flip.it/lbe.3

http://flip.it/lbe.3
Take a look at some summer home watching.



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Also the sites around summer watching if you are interesting in Sci Fi type content.
 http://www.popularmechanics.com/culture/movies/g1678/15-sci-fi-movies-most-anticipated-in-2015/

Mot you can get on netflix or amazon prime
https://www.amazon.com

Thursday, May 26, 2016

Halden Zimmermann – Communication as the Key To Effective Marketing

Today, the business market is more competitive than it has ever been. While many companies are capable of offering high quality services and products, some become exponentially more profitable than others. This disparity is can be attributed to one major factor: how effective a company’s marketing strategy is. Reaching and expanding your customer base is entirely dependent on how well you market your brand. Without market visibility, it doesn’t matter if you make the most revolutionary product available – no one will know about it. To be completely effective, marketing must clearly articulate what your business does well, and how it distinguishes itself from competitors. Only by engaging your target customers is it possible to achieve business success.

Entrepreneur and successful business executive Halden Zimmermann has been working in the marketing industry for years. As the global marketing director for the Plastics Division of Rio Tinto, Mr. Zimmermann cultivated many of the skills needed to succeed in this field. He also served as the director of marketing for the Medical Products Division of Cardinal Health.

To develop an effective marketing strategy, it is essential to inspire interest, engage curiosity, and highlight a business’ reputation and positive image. This can involve a variety of tasks, including market research, direct marketing, online exposure, and business to business or business to consumer communication.  In fact, Mr. Zimmermann says that one of the primary determining factors in marketing effectiveness is communication. Communication is the foundation of marketing, reiterating the idea that if you can’t reach your customers, then they won’t be able to reach you with their purchasing power.

Marketing focuses on relationships between companies and their consumers, accomplishing its goals through the “money for product” exchange process. In order to ensure that a company’s products and services will sell, it is crucial for that company to learn about and understand what their customers and clients need in their lives, and what your company can do to provide products and services that will meet these needs.

To be an effective communicator, especially in the marketing industry, Mr. Zimmermann believes in two key components: confidence and communication. If two companies are equally matched, then the defining factor that enables one to surpass the other is the level of confidence they exude. A business must have confidence that the product or service they are marketing is the best. Finally, they must be able to communicate this confidence to their customers. By doing this, businesses show their customers that they care about them, that they can help them, and that they can be trusted. These are the keys to marketing and business success.




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Game of Thrones - Why the Three Eyed Raven is Lying to Bran Stark

Game of Thrones - Why Ramsay Bolton's Death is Coming Much Sooner Than Y...

Wednesday, May 25, 2016

Halden Zimmermann – Having a High Impact in the Business World

Anyone who has achieved success in the business world will highlight how invaluable experience can be when it comes to making an impact for yourself in the industry. Halden Zimmermann– a man who has excelled in leadership across a wide range of diverse and exciting industries- would certainly clarify this statement. There is no industry he has touched which in some ways has not been transformed by his innovative pricing and marketing strategies. Having graduated from University with two Bachelor of Science degrees in engineering, one would assume that Halden Zimmermann would be more suited to a practical-based factory job. However, it is precisely these skills which have allowed him to soar so high in the business skies, and made him a big name on the business leadership circuit.

Halden Zimmermann’s professional background is highly impressive and arguably unrivaled by most. Following graduation he, worked in a reputable electronic components business, supplying parts to BMW, GM and Toyota to name but a few. Excelling as the plant operation manager, Halden was head-hunted and whisked away to Paris to lead one of Europe’s largest packaging services, where he revolutionized the companies pricing strategies. Roles that followed included various CEO, managerial and team leading positions in companies ranging from life sciences and technology too modern pharmaceuticals. Halden Zimmermann’s professional background is almost as big as his personality.

Interestingly though it is online that Halden Zimmerman‘s presence has been most felt. Whilst his pricing strategies and innovative business logistics solutions are still widely used today, it is expressing his innovations and ideas via his blog where Halden Zimmerman has been able to disseminate some of his wisdom. His blogs cover a wide variety of topics, and look to explore more than just his marketing and business experience. The articles feature insightful discussions about the nature of politics and their influence on businesses today, how to make a high impact in the business world and perform to the best of your capabilities, and also insights into some of the most exciting technology developments being made in a variety of industries.

Naturally following his success online, Halden Zimmerman recently released his Amazon bestselling book -‘Halden Zimmermann’s Guide to High Impact Blogs for Life Changing Income’. It is through this he hopes, that he can reach an ever wider audience and inspire the next generation of diverse and versatile business leaders. Find out more about Halden Zimmerman here.




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Sunday, April 3, 2016

Final fantasy product placement

Look at this new r8. But why are they with the new video game

Ogle the Beautiful Final Fantasy XV Audi R8: a Peculiar Product Placement

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Other things:

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Thursday, March 31, 2016

What is Uber’s business strategy?

What is Uber's business strategy? by @HaldenZimmerman

Answer by Halden Zimmermann:

Uber is a disruptive model for point to point booking service putting local transport at the fingertips of consumers for real time reservations and car service. Uber charges a service fee to the transport provider once a consumer books the provider for a job.

What is Uber's business strategy?




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Wednesday, March 23, 2016

Batman progression over the years 

Check this article out on batman progression over the years. 

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For other content like this please visit 

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Hope to see you there

  




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Chicken Marsala




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